About DSA

Founded in 2025 by Emily & Ty Payne, Down South Apparel brings the charm, comfort, and traditions of Southern living to life through our clothing. Born from a love of the South and its timeless style, our brand celebrates the unique culture, hospitality, and laid-back lifestyle that make the Southern way of life so special.

At Down South Apparel, we create high-quality, stylish, and comfortable clothing that embodies the spirit of the South. From classic casual wear to modern designs with a rustic twist, our collections are inspired by wide-open porches, sweet tea sunsets, and the undeniable warmth of Southern roots.

Whether you’re fishing by the bayou, cheering at a Friday night game, or enjoying a backyard barbecue with friends and family, Down South Apparel is here to outfit your journey. We’re more than just a clothing brand; we’re a community that values tradition, hard work, and enjoying life’s simple pleasures. Join us as we celebrate the soul of the South, one outfit at a time.

Welcome to Down South Apparel – where we're rooted in Southern style, and designed for every day comfort. Questions: DownSouthApparelUSA@gmail.com